Community Development Bamenda

Baseline Survey on Positive Masculinity

This survey is a crucial first step — understanding where people stand is the foundation for meaningful change in gender attitudes across our communities

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Baseline Survey on Positive Masculinity

In March 2024, AI-ChrisWOV implemented a Baseline Survey Project on Positive Masculinity in Bamenda, sponsored by Gender and Justice Fonds Mission-21. The project sought to understand current attitudes, beliefs, and behaviours around masculinity among men and boys in the North West Region, with a view to designing targeted gender-transformative interventions.

The survey was conducted across multiple communities and involved focus group discussions, key informant interviews, and structured questionnaires. Both men and women participated to capture a holistic picture of gender dynamics within households and communities.

Objectives

  • Assess baseline knowledge and attitudes on positive masculinity in the community
  • Identify harmful gender norms that perpetuate GBV and inequality
  • Gather data to inform the design of follow-up training and advocacy programmes
  • Engage men and boys as active partners in gender equality efforts

Implementation

The AI-ChrisWOV team trained a cohort of local enumerators who fanned out across the target communities over a two-week period. The enumerators — both men and women — were carefully briefed on ethical data collection practices, ensuring respondent confidentiality and informed consent throughout the process.

Data collected was compiled, validated, and submitted to the Mission-21 programme team for analysis. The findings will directly feed into the design of a follow-up positive masculinity training programme slated for later in 2024.

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